The 2025 edition of the world known Ambiente fair was just an amazing trade fair, and especially since we’ve just won the Red Dot award only few months before we had all eyes on us this year.
For all of you that haven’t visited this trade fair we would briefly give you a picture of what is all about, but let’s just say it’s one of the biggest fairs in the world.
It’s not just a knife trade fair, it has exhibitors in all sort of kitchen tools, plates, glasses, BBQ tools, pots, pans, kitchen clothes and much much more. On top of that, they had three other huge halls packed with everything Christmas as part of a separate fair called ”Christmasworld”. So, if you have a store and look for something new this is the place to visit to gather inspiration and new partnerships, and you’ll have great opportunity as this exhibition last for five full days.
And that’s of course the reason we’re attending as well. To meet new exciting people and to discover great businesses and initiate discussions with retailers from all around the world. Last but not least, to meet our existing retailers and distributers we have today as it’s the perfect time since everyone is gathered at the same time in one place. It’s wonderful to meet face to face and show our new knives up close, how we have thought of our design and put the knives to work as we gladly show how to use them. This year of course a lot of attention was drawn to our award-winning A-73 legacy chef knife as it had won the prestige price Red Dot Award. The unique wave pattern blade and with a front heavy balance point really stand out compared to other chef knives out there.
Lastly, we would like to thank all of you that visited us this year at the Ambiente fair and it’s truly amazing to receive all the cheering words from all of you. To know that our knives exist in so many stores and homes around the world, makes me proud and looking forward to the future with excitement!
The picture is showing a behind the scenes of getting the booth ready for the fair. It’s a long process before it’s all set but with great people around, everything is possible!
